Journalism Concentration

Students in print and broadcast will develop an understanding of the political, economic, social, and cultural contexts in which news is gathered and disseminated. They will acquire the skills needed to investigate effectively the world of news and to report these findings accurately, clearly, completely, and in the public interest. They will graduate with the know-ledge of the critical, analytical, and ethical perspectives necessary to succeed in entry-level jobs and in lifelong careers.

Required Courses

COMM 1301 - Media and Society
COMM 1302 - Intro to COMM Theory
COMM 2300 - Communication Research Methods

Print Media Sequence

COMM 2310 Writing for Print and Digital Media (Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
COMM 3311 Editing for Print and Digital Media
COMM 3314 Advanced Writing and Reporting (formerly COMM 3310)
Select 3 hours (one course) from:

COMM 4312 Feature Writing for Print and Digital Media
COMM 4310 Opinion Writing
COMM 4372 Media Power and Society

Select 3 hours (one course) from:

COMM 3323 Multimedia Production I
COMM 3324 Photojournalism I
COMM 3326 Graphics Applications

Broadcast Sequence

COMM 2310 Writing for Print and Digital Media
COMM 2320 Fundamentals of Media Production Note: (Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
COMM 3311 Editing for Print and Digital Media
COMM 3316 Electronic News
Select three hours from:

COMM 2322 Television Production I
COMM 3320 Audio Production
COMM 3323 Multimedia Production I
COMM 3380 Electronic Field Production

Electives - Both Sequences

*9 hours (3 classes) from the following list: (Denotes classes recommended for broadcast sequence)**
COMM 2322* Television Production I	COMM 2328* Broadcast and Film Writing
COMM 3320* Audio Production	COMM 3323* Multimedia Production I
COMM 3324 Photojournalism I	COMM 3326 Graphics Applications
COMM 3327 Desktop Publishing	COMM 3329* Media Performance
COMM 3350 Media Management	COMM 3353 Information and Communication Technologies I
COMM 3361 Advertising Copywriting	COMM 3369 Public Relations Writing
COMM 3380* Electronic Field Production	COMM 3382* Intermediate Television Production
COMM 3383* Nonlinear Editing	COMM 4310 Opinion Writing
COMM 4312 Feature Writing for Print and Digital Media	COMM 4313 Investigative Reporting
COMM 4316* Advanced Electronic News	COMM 4320* Media Production Workshop I
COMM 4322* Television Producing and Directing I	COMM 4323* Multimedia Production II
COMM 4353 Information and Communication Technologies II	COMM 4357 Intercultural Communication
COMM 4372 Media, Power and Society	COMM 4378 The Social Impact of New Information Technology
COMM 4392 Professional Internship	COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems

3 hours (1 class) from the following:
COMM 3372 Gender and Media	COMM 3376 Media Effects
COMM 3379 Popular Culture and the Mass Media	COMM 4314 Social Issues in Journalism
COMM 4337 Television and the Family	COMM 4374 News Media in Contemporary Society
COMM 4375 Propaganda and Mass Communication	COMM 4379 Television and Culture

*(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)*

Media Studies Concentration

Required Courses

COMM 2320 Fundamentals of Media Production
3 hours (one course) from:

COMM 3376 Media Effects
COMM 4372 Media, Power and Society

Electives

Recommended electives: 21 advanced hours (7 courses) from the following:
COMM 3350 Media Management	COMM 3355 Programming and Distribution in the Information Society
COMM 3359 Cable Communication	COMM 3360 Principles of Advertising
COMM 3362 Broadcast and Cable Sales	COMM 3364Principles of Broadcast Programming and Ratings
COMM 3368 Principles of Public Relations	COMM 3370 History of Cinema
COMM 3371 History of Animation in Mass Communication	COMM 3372 Gender and Media
COMM 3375 International Communications	COMM 3376 Media Effects
COMM 3379 Popular Culture and the Mass Media	COMM 4314 Social Issues in Journalism
COMM 4337 Television and the Family	COMM 4338 The Family in Popular Culture
COMM 4350 Case Studies in Media Management	COMM 4355 Organizational Communication
COMM 4364 Rhetoric and Criticism of Public Relations Discourse	COMM 4367 Issues Management
COMM 4370 Social Aspects of Film	COMM 4372 Media, Power and Society
COMM 4374 News Media in Contemporary Society	COMM 4375 Propaganda and Mass Communication
COMM 4376 Economic Aspects of Mass Communication	COMM 4378 The Social Impact of New Information Technology
COMM 4379 Television and Culture	COMM 4392 Professional Internship
COMM 4397 Selected Topics in Communication	COMM 4398 Special Problems

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Public Relations Concentration

The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into public relations and advertising careers. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively. Specific areas of study include theory, principles, analytical and critical skills ethical requirements, public policy development, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for public relations careers.

COMM 2310 Writing for Print and Digital Media(Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
COMM 3311 Editing for Print and Digital Media
COMM 3368 Principles of Public Relations
COMM 3369 Public Relations Writing
COMM 4368 Public Relations Campaigns
Select 3 hours from

COMM 4354 Organizational Crisis Communication
COMM 4364 Rhetoric and Criticism of Public Relations Discourse
COMM 4367 Issues Management

Select 3 hours from:

COMM 3326 Graphics Applications
COMM 3327 Desktop Publishing
COMM 3353 Information and Communication Technologies I

Select 6 hours (2 courses) of required Public Relations electives from:

COMM 1332 Fundamentals of Public Speaking
COMM 2320 Fundamentals of Media Production
COMM 3314 Advanced Writing and Reporting
COMM 3323 Multimedia Production I
COMM 3324 Photojournalism I
COMM 3339 Advanced Public Speaking
COMM 3356 Business and Professional Communication
COMM 3360 Principles of Advertising
COMM 3361 Advertising Copywriting
COMM 4323 Multimedia Production II
COMM 4353 Information and Communication Technologies II
COMM 4355 Organizational Communication
COMM 4357 Intercultural Communication and Organizations
COMM 4360 Media Planning and Placement
COMM 4361 National Advertising Campaigns (or COMM 4363 Local Advertising Campaigns)
COMM 4392 Professional Internship
COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems
MARK 3336 Elements of Marketing Administration

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Advertising Concentration

The concentration provides basic knowledge, skills and ethical considerations to prepare students for entry into advertising careers. Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for advertising careers.

COMM 2310 Writing for Print and Digital Media (Must earn a C in COMM 2310 before proceeding to advanced communication courses.)
COMM 3360 Principles of Advertising
COMM 3361 Advertising Copywriting
COMM 4360 Media Planning and Placement
Either COMM 4361 National Advertising Campaigns or COMM 4363 Local Advertising Campaigns.
Select 6 hours (two courses) of required Advertising electives from:

COMM 3326 Graphics Applications
COMM 3327 Desktop Publishing
COMM 3353 Information and Communication Technologies I

Select 6 hours (two courses) from:

COMM 1332 Fundamentals of Public Speaking
COMM 2320 Fundamentals of Media Production
COMM 3311 Editing for Print and Digital Media
COMM 3323 Multimedia Production I
COMM 3324 Photojournalism I
COMM 3332 Effective Meeting Management
COMM 3339 Advanced Public Speaking
COMM 3356 Business and Professional Communication
COMM 3368 Principles of Public Relations
COMM 4323 Multimedia Production II
COMM 4331 Persuasion
COMM 4353 Information and Communication Technologies II
COMM 4363 Local Advertising Campaigns
COMM 4366 Advertising Account Planning
COMM 4368 Public Relations Campaigns
COMM 4369 Advertising Portfolio
COMM 4378 The Social Impact of New Information Technology
COMM 4392 Professional Internship
COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems
MARK 3336 Elements of Marketing Administration

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Media Production Concentration

Students will acquire the abilityto create communications using audio, video, motion picture, photography andcomputer graphics techniques. An appreciation and ethical concern for theprofessional values and effects on an audience of utilizing such techniqueswill accompany both practical and theoretical instruction. Skills needed toperform the research and writing functions that precede actual production of mediaprograms as well as performance studies are included.

This concentration provides thepreparation for internships and entry-level positions available in a widevariety of careers that require media production knowledge and skills, and thefoundation for advancement in those fields.

Required Courses

COMM 2320 Fundamentals of Media Production (Must earn a C in COMM 2320 before proceeding to advanced production courses.)
COMM 2328 Broadcast and Film Writing
Select 3 hours from:

COMM 2322 Television Production I
COMM 3320 Audio Production
COMM 3323 Multimedia Production I (described as Computer Assisted Video Production)

Required Electives

In addition to the required courses, students must take 18 advanced hours (six courses) from the following list:
COMM 2322 Television Production I	COMM 3320 Audio Production
COMM 3321 Film Production	COMM 3323 Multimedia Production I
COMM 3324 Photojournalism I	COMM 3326 Graphics Applications
COMM 3327 Desktop Publishing	COMM 3329 Media Performance
COMM 3350 Media Management	COMM 3353 Information and Communication Technologies I
COMM 3355 Programming and Distribution in the Information Society	COMM 3359 Cable Communication
COMM 3362 Broadcast and Cable Sales	COMM 3364 Principles of Broadcast Programming and Ratings
COMM 3370 History of Cinema	COMM 3371 History of Animation in Mass Communication
COMM 3376 Media Effects	COMM 3380 Electronic Field Production
COMM 3381 Advanced Film Production	COMM 3382 Intermediate Television Production
COMM 3383 Nonlinear Editing	COMM 4320 Media Production Workshop I
COMM 4322 Television Producing and Directing I	COMM 4323 Multimedia Production II
COMM 4328 Broadcast and Film Dramatic Writing	COMM 4337 Television and the Family
COMM 4353 Information and Communication Technologies II	COMM 4370 Social Aspects of Film
COMM 4375 Propaganda and Mass Communication	COMM 4376 Economic Aspects of Mass Communication
COMM 4380 Media Production Workshop II	COMM 4381 Digital Cinematography and Narrative Storytelling
COMM 4382 Advanced Non-Linear Editing	COMM 4383 (Not in the catalog)
COMM 4392 Professional Internship	COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Interpersonal Communication Concentration

Students will gain knowledge of the interplay between communication and relationships on both micro and societal levels. At the micro level, students will develop analytic and communication skills needed to understand the process of relationship development, maintenance and deterioration. At the societal level, students will acquire critical reasoning skills needed to interpret images and messages about families and other small groups.

Students will be prepared for entry-level communication positions in organizations such as those allied with health care and human development or for advanced work in communication studies and other fields focusing on the analysis of human behavior.

Required Courses

COMM 1333 Interpersonal Communication
COMM 3330 Relational Communication
COMM 4331 Persuasion

Required Electives

In addition to the required courses, students must take 18 advanced hours (six courses) from the following:
COMM 1332 Fundamentals of Public Speaking	COMM 3331 Communication in the Family
COMM 3332 Effective Meeting Management	COMM 3352 Small Group Process
COMM 3356 Business and Professional Communication	COMM 3372 Gender and Media
COMM 3376 Media Effects	COMM 3379 Popular Culture and the Mass Media
COMM 4335 Crisis Communication	COMM 4337 Television and the Family
COMM 4338 The Family in Popular Culture	COMM 4355 Organizational Communication
COMM 4357 Intercultural Communication and Organizations	COMM 4358 Bargaining and Negotiation
COMM 4364 Rhetoric and Criticism of Public Relations Discourse	COMM 4375 Propaganda and Mass Communication
COMM 4392 Professional Internship	COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems
(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Corporate Communication Concentration

Students will learn theories and principles of mediated and nonmediated communication relevant to the management of corporate, nonprofit and governmental organizations. Students will develop analytical and critical skills needed to develop and implement effective communication goals and strategies. This concentration serves students interested in:

Developing internal communication plans, training others to develop effective communication skills including improving team development, managing supervisory and customer service relations, and making presentations ranging from brief speeches to sophisticated multi-media programs.

Developing communication designs using digital media technologies, and creating effective communication packages for regional, national and international organizations.

This concentration will prepare students for communication positions in a wide variety of organizations and with consulting firms. It will also provide a strong foundation for graduate work in communication studies and other fields of human behavior.

Required Courses

COMM 2310 Writing for Print and Digital Media
COMM 2320 Fundamentals of Media Production (Must earn a C in COMM 2320 before proceeding to advanced communication courses.)
COMM 3356 Business and Professional Communication
COMM 4355 Organizational Communication
Select 3 hours from:

COMM 1333 Interpersonal Communication
COMM 3330 Relational Communication
COMM 3352 Small Group Process
COMM 3360 Principles of Advertising
COMM 3368 Principles of Public Relations
COMM 4356 Applied Organizational Communication
COMM 4357Intercultural Communication and Organizations
COMM 4375Propaganda and Mass Communication

Select 6 hours from:

COMM 2328 Broadcast and Film Writing
COMM 3323 Multimedia Production I
COMM 3326 Graphics Applications
COMM 3327 Desktop Publishing
COMM 3353 Information and Communication Technologies I 4353
COMM 4378 The Social Impact of New Information Technology

Select 6 hours from:

COMM 2322 Television Production I
COMM 3320 Audio Production
COMM 3332 Effective Meeting Management
COMM 3339 Advanced Public Speaking
COMM 4331 Persuasion
COMM 4335 Crisis Communication
COMM 4358 Bargaining and Negotiation
COMM 4367 Issues Management
COMM 4392 Professional Internship
COMM 4397 Selected Topics in Communication
COMM 4398 Special Problems

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)

Concentration in Health Communication

Students in health communication will develop and acquire knowledge and skills essential to becoming more effective health care consumers and advocates as well as learn the fundamentals of health campaign planning, implementation, and evaluation. Research, theory, and practical application are combined to help students develop communication strategies associated with positive health outcomes and successful negotiation of the health care system. Students interested in specializing in health care delivery (HCD) issues will complete coursework across a wide range of health care situations focusing on interpersonal, group, organizational, cultural, and computer-mediated levels of analysis. Students interested in specializing in public health promotion (PHP) will complete coursework across a wide range of health care contexts focusing on the role of gender, media, tailored messages, and e-health in building, delivering, and evaluating mediated health campaigns to promote health and behavior change.

Required Courses

1.    COMM 3300 Health Communication
2.    COMM 4335 Crisis Communication
3.    HON 3301Readings in Medicine and Society

Required Electives

Required Electives – Section 6 hours from:
COMM 3353 Information and Communication Technologies I	COMM 3356 Business and Professional Communication
COMM 4353 Information and Communication Technologies II	ANTH 3350 Women and Health: Anthropological Perspectives
ANTH 4331 Medical Anthropology	ANTH 4337 Anthropology of the Life Cycle
ANTH 4339 Alcohol, Drugs, and Culture	ANTH 4352 Biomedical Anthropology
ANTH 4353 Biocultural Adaptation	ANTH 4384 Anthropology of HIV
BIOE 1440 Frontiers in Biomedical Engineering	BIOL 1309 Human Genetics and Society
CON 3368 Economics of Health Care	ENGL 4371 Literature and Medicine
HIST 3303 Disease, Health, and Medicine in American History	HIST 3397 Selected Topics in African History
HLT 3306 Environmental Health	HLT 3381 Health Promotion and Disease Prevention
HLT 4306 Women's Health Issues	HLT 4308 Understanding Cancer

Select one concentration from:

Health Care Delivery (HCD) Sequence:

Select 12 hours (4 courses) from the following:

COMM 3301 Doctor-Patient Information
COMM 3302 E-Health and Telemedicine
COMM 3303 Health Literacy
COMM 3304 Multicultural Health Communication
COMM 3305 Communication and Catastrophic Illness
COMM 3331 Communication in the Family
COMM 3376 Media Effects
ANTH 4384 Anthropology of HIV
HLT 4308 Understanding Cancer
SOC 3371 Sociology of the Family
SOC 3345 Sociology of Death and Dying

Public Health Promotion (PHP) Specialization:

Select 12 hours (4 courses) from the following:

COMM 3302 E-Health and Telemedicine
COMM 3303 Health Literacy
COMM 3340 Health Campaign Principles and Tailored Messages
COMM 3341 Health Campaigns
COMM 3342 Health Campaign Evaluation
COMM 3360 Principles of Advertising
COMM 3372 Gender and Media
COMM 3376 Media Effects
COMM 4361 National Advertising Campaigns

(Note: Other Communication courses may be used as electives IF approved by the Director of Undergraduate Studies PRIOR to enrollment.)